The global gaming leader, Parimatch, has announced an exclusive partnership with the reigning champions of the South African T20 league (SA20), Sunrisers Eastern Cape.
This strategic alliance unites two powerhouses driven by a shared commitment to excellence, innovation, and fostering deeper connections with their passionate fan base.
As part of this partnership, Parimatch will serve as the official title sponsor of Sunrisers Eastern Cape. This collaboration marks a significant milestone for Parimatch in expanding its footprint within the world of cricket, aligning with one of South Africa’s most celebrated teams.
Commenting on the occasion, K. Shanmugam, CEO of Sunrisers Eastern Cape, said, “We are delighted to welcome Parimatch as our Title Sponsor, marking an exciting new chapter for our team. This partnership reflects the growing popularity of cricket in South Africa and celebrates the incredible passion of our fans. With Parimatch’s commitment to innovation and excellence, we are confident this collaboration will strengthen the Sunrisers Eastern Cape brand and create exceptional experiences for our fans both on and off the field. Together, we look forward to delivering unforgettable moments and inspiring the next generation of cricket fans.”
Parimatch Press Office, added, “Partnering with the Sunrisers Eastern Cape is a proud milestone for Parimatch as we continue to expand our support for cricket globally. The Sunrisers’ passion, resilience, and dedication align perfectly with our values, and we are excited to work together to deliver unique initiatives that bring sports fans closer to their favourites.”
This partnership is anticipated to yield a range of benefits for both parties, including enhanced brand visibility, unique fan engagement initiatives, and opportunities for mutual growth.
Parimatch is a global leader in online gaming, providing a diverse range of sports betting and casino options to over three million active users worldwide since 1994. Endorsed by top athletes like Nicholas Pooran and Sunil Narine, Parimatch boasts a strong global presence, evident in its partnerships with prominent sporting leagues such as the Pro Kabaddi League and the Indian Super League in India and Nottingham Forest Football Club in the UK.
Sunrisers Eastern Cape is a South African professional Twenty20 cricket franchise team that competes in the SA20 tournament. They achieved a historic feat by clinching the inaugural SA20 title in 2023 and solidified their dominance with a second championship in 2024. The team embarks on its 2025 campaign tonight in the inaugural match of the season, facing off against MI Cape Town at 9:00 PM IST.
