Harshvardhan Rane and Mawra Hocane’s Sanam Teri Kasam is back in the spotlight with its theatrical re-release. Despite its 2016 box office failure, the film gained a strong fan following on OTT. In a recent interview, Harshvardhan shared insights on its re-release and original box office performance.
Talking to SCREEN, Harshvardhan expressed hope that Sanam Teri Kasam achieves what it couldn’t during its initial release. He shared that fans constantly requested its return, and despite nine years passing, his faith in the film has only grown. He recalled the disappointment felt by the entire team when it underperformed at the box office.
The actor further compared Sanam Teri Kasam’s re-release to divorced parents remarrying, saying he feels like a happy child witnessing it. He hopes the film earns more this time, like Tumbbad and Laila Majnu did. However, he admitted he couldn’t predict its success back then and just hopes for the best now.
Harshvardhan also revealed he passionately pushed for Sanam Teri Kasam’s re-release, even shouting outside his producer’s office. Despite being told it was unconventional, he remained determined, saying this is just how he operates—fully committed and willing to go all in for what he believes in.
Rane believes Sanam Teri Kasam’s initial box office performance was fair. He admitted that since he himself doesn’t usually watch films featuring newcomers, it would be hypocritical to blame audiences for not watching his. He accepts the outcome without resentment.
He stated that he sees the box office journey as a cycle—less awareness for newcomers leads to fewer viewers, lower ticket sales, and eventually fewer screenings. He believes it’s logical rather than unfair and avoids complaining like people do on podcasts, which is why he chooses not to participate in them.
Harshvardhan Rane acknowledges that Khushi Kapoor and Junaid Khan, whose film Loveyapa released today, have better awareness as newcomers. He hopes they don’t face the struggles he did and wishes no actor experiences the void and pain he went through, emphasizing that awareness is crucial in the industry.
